The company started to expand into new frontiers of the toy industry. In 1971 LEGO did start to target ladies with the arrival of furniture pieces and dollhouses; in 1974 it introduced its first person figures, named Minifigures; in addition to 1979 this expanded into space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of charms elements directed at young girls. This era also observed the creation of a administration structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of a system that allowed customers to pick out certain bricks they needed to purchase and make their own designs, rather than get pre-made guides; it was popular with adults, as well as children. In the same decade, Profano branched away into ancient territory considering the Castle idea, and in 1980 the company added their first educate sets to its selection.
In 1989 Lego introduced the Pirate theme, and with it lots of pirate ships, wasteland islands and treasure. The corporation also extended its variety of facial movement, adding beards, eye spots and lipstick in addition to the normal two sight and smile. Some old Lego coin collectors resented these changes, choosing the more simple faces of earlier types.
As Profano expanded right into a huge international corporation, completely to find ways to meet the requires of their big name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster shipment times. To keep up https://lego-x.com/2021/12/10/places-to-take-your-kids/ with these demands, the company begun to reduce total production coming back new products by causing more use of computerized assemblage systems.